Outsourced sales teams · Coaching companies · Insurance
MC Performance Group provides coaching companies with trained, managed sales representatives who handle your enrollment calls, follow up on leads, and close your high-ticket programs — so you don't have to.
Years building and managing high-performance sales teams
Hires, onboarding or payroll your company needs to manage
Distinct service lines — outsourced sales and insurance coaching
Rep training done in your offer before a single call is taken
What we do
We either take over your sales entirely — recruiting, training, and managing closers on your programs — or we build the sales capacity of insurance teams through targeted coaching.
We recruit, train, and manage a dedicated team of closers on your offer. We handle qualified calls, enrollment, lead follow-up, and campaign support — so your company gets immediate sales capacity without hiring a single person.
Built specifically for commission-based environments. We work with insurance agencies and sales teams to drive close rates, build stronger pipelines, and develop the skills that move people from busy to productive.
Why coaching companies hire us
You get a fully trained, managed sales team working on your programs — without any of the overhead of building one internally.
We provide the people. You provide the program.
We handle all training on your offer before the first call.
Our reps are managed and compensated through us.
We manage the team. You focus on your program.
Reps are deployed quickly — no ramp-up on your end.
Surge capacity for campaigns, webinars, and live events.
Our sales process
We learn your offer, audience, and goals to design the right approach.
Every rep is trained inside your offer and brand voice before a single call.
Reps go live — taking qualified calls and following up on leads.
We scale for launches, events, and campaigns with full team coverage.
Prospects are closed and enrolled in your programs.
Regular reporting on conversion, pipeline, and performance.
Industries we serve
Our outsourced sales model is built for high-ticket, enrollment-driven businesses where the sales conversation is the product.
Business, life, health, and performance coaches with high-ticket programs that need consistent enrollment.
Masterminds, training programs, and transformation offers with active lead pipelines that need qualified closers.
Course creators and educators running launches, webinars, and events who need dedicated enrollment support.
Therapists, psychologists, and wellness practitioners scaling from 1:1 to group or virtual programs.
Teams in commission-based environments looking to build close rate, team performance, and pipeline.
Businesses running live events, webinars, or launches that need surge sales capacity for a defined period.
FAQ
The founder
Over a decade deep in sales, Mikkel Christensen built his understanding of what separates average from exceptional — moving through commission-based environments, owning and operating his own insurance agency, and developing the kind of market intuition that only comes from years of being in the room where real decisions are made.
His background spans building and managing sales teams, training individuals on closing and conversion, and working hands-on inside the coaching and insurance industries he now serves. MC Performance Group is built on that experience — not theory.
MC Performance Group exists because Mikkel saw a clear gap: coaching companies with strong programs and weak pipelines, and insurance teams with strong work ethic and weak conversion. The business was built to close both.
Book a no-obligation sales partnership call. We will tell you whether we are the right fit — and what a managed sales team would look like for your program.
Book a sales partnership callWhen you reach out, feel free to include: